Agent Guru · Your AI-assisted trainer with super intelligence

Enterprise pricing. Per seat. No surprises.

Agent Guru is built for organisations with 200 or more customer-facing people. Every plan is priced per seat, per month, in US dollars. Pay monthly and stay flexible, or commit for a year, still billed monthly, and save up to a third.

Prices per seat, per month, in US dollars, exclusive of applicable taxes. Every plan starts at 200 seats.

Plans and prices

  • Certify

    Get every rep certified on every product.

    Annual commitment

    $28per seat / month

    12-month commitment, billed monthly

    Month to month: $40 per seat / month

    Per seat, per year
    $336
    Annual saving
    30%

    Monthly

    $40per seat / month

    Month to month, no commitment

    Annual commitment: $28 per seat / month, a 30% saving

    Minimum 200 seats

    Talk to sales about Certify

    Includes

    • Recorded voice lessons built from your content
    • Live AI coach that listens, corrects and repeats
    • Chapter scores and product certification
    • Leadership dashboard by brand, branch, team and person
    • Per-person records: best and latest score, attempts, time to certification, recurring errors
    • Per-person deadlines
    • Script updates with only the changed lesson re-recorded
    • English and Arabic
  • Perform

    Keep them sharp long after launch.

    Annual commitment

    $50per seat / month

    12-month commitment, billed monthly

    Month to month: $70 per seat / month

    Per seat, per year
    $600
    Annual saving
    29%

    Monthly

    $70per seat / month

    Month to month, no commitment

    Annual commitment: $50 per seat / month, a 29% saving

    Minimum 200 seats

    Talk to sales about Perform

    Everything in Certify, plus:

    • Role-play: the coach plays the customer, curious, sceptical, budget-conscious or comparing competitors
    • Scheduled reassessments every 15, 30 or 90 days
    • Automatic re-training when a rep misses the mark
    • Team blind-spot analysis across the organisation

    In practice: the coach plays a different customer every time, so your team has heard the objection before a customer raises it. Miss the mark on a reassessment and the rep is sent back through the course automatically.

  • Command

    Run one standard across brands, markets and partners.

    Annual commitment

    $60per seat / month

    12-month commitment, billed monthly

    Month to month: $90 per seat / month

    Per seat, per year
    $720
    Annual saving
    33%

    Monthly

    $90per seat / month

    Month to month, no commitment

    Annual commitment: $60 per seat / month, a 33% saving

    Minimum 200 seats

    Talk to sales about Command

    Everything in Perform, plus:

    • Multiple brands, projects or product lines under one account
    • Custom rubrics per audience: in-house, partner, franchise and freelance reps
    • Single sign-on
    • Regional data hosting
    • Audit logs
    • Named customer success lead
    • Quarterly readiness review

    In practice: in-house, partner and franchise teams are each coached and scored against their own rubric, with one view across all of them.

Annual plans save up to a third against monthly, and are still billed monthly. All prices are per seat, per month, in US dollars, exclusive of applicable taxes.

Included in every plan Certify · Perform · Command

What every plan includes.

The three plans share one core product. They differ in how deep the practice goes, how much governance you need and the service around it.

  • Lessons built from your content

    Your best presentation becomes a course. Each chapter opens with the exact screen your customer will see and a recorded voice that walks through what to say and why, heard the same way in every branch.

  • A live coach that talks back

    Reps present out loud, in their own words. The coach catches the missing point and the wrong number while they are still talking, then asks for the line again until it sticks.

  • Scores and certification

    Every chapter ends with a score: what was covered, what was missed, which facts were wrong and why. Pass the course and the rep is certified on that product.

  • A dashboard for leadership

    Who has trained, who passed and who is stuck, on which chapter, by brand, branch, team or person. Per-person records and deadlines come with it.

  • Updates in minutes

    Change a script and only that lesson is re-recorded. Reps recertify only on what changed.

  • Your data, under your control

    Access for your people only. Recordings and transcripts kept for the period you choose. Export scripts, rubrics and results whenever you want. No customer data needed.

  • Live in days

    Send us your presentation and key facts. A first course with recorded lessons and the live coach is usually ready in days.

  • Nothing to install

    Runs in the browser on any phone, tablet or laptop. English and Arabic today, with more on the way.

Seat-cost estimator Arithmetic from the published prices

Estimate what your team would pay.

Enter your seat count, choose a plan and a billing option. The figures use the published per-seat prices and nothing else.

Monthly total
Seats × the per-seat price for your plan and billing.
12-month total
The monthly total × 12.
Annual saving
(Monthly price − annual price) × seats × 12.
Sizing example
200 seats on Perform with an annual commitment is $10,000 per month.
Monthly total at the 200-seat minimum
PlanAnnual commitmentMonthly
Certify$5,600$8,000
Perform$10,000$14,000
Command$12,000$18,000

Estimate only, excl. taxes. Your quote confirms the final figure.

Plan comparison Price, terms and every feature

Every plan, line by line.

Prices and terms first, then what each plan adds. A check means included; a dash means not included.

Agent Guru plans compared: Certify, Perform and Command
Item CertifyFrom $28 per seat / month PerformFrom $50 per seat / month CommandFrom $60 per seat / month
Price and terms
Monthly, no commitment$40 per seat / month$70 per seat / month$90 per seat / month
Annual commitment, billed monthly$28 per seat / month$50 per seat / month$60 per seat / month
Per seat, per year on annual$336$600$720
Saving on annual30%29%33%
Minimum seats200200200
CommitmentEvery plan: month to month, or a 12-month commitment billed monthly
Currency and taxesEvery plan: US dollars, exclusive of applicable taxes
Learning and coaching
Recorded voice lessons built from your contentIncludedIncludedIncluded
Live AI coach that listens, corrects and repeatsIncludedIncludedIncluded
Chapter scores and product certificationIncludedIncludedIncluded
English and ArabicIncludedIncludedIncluded
Script updates re-record only the changed lessonIncludedIncludedIncluded
Runs in the browser, nothing to installIncludedIncludedIncluded
Practice depth
Role-play: the coach plays the customerCurious, sceptical, budget-conscious or comparing competitorsNot includedIncludedIncluded
Scheduled reassessmentsNot includedEvery 15, 30 or 90 daysEvery 15, 30 or 90 days
Automatic re-training when a rep misses the markNot includedIncludedIncluded
Leadership and reporting
Leadership dashboard by brand, branch, team and personIncludedIncludedIncluded
Per-person recordsBest and latest score, attempts, time to certification, recurring errorsIncludedIncludedIncluded
Per-person deadlinesIncludedIncludedIncluded
Team blind-spot analysis across the organisationNot includedIncludedIncluded
Scale and governance
Multiple brands, projects or product lines under one accountNot includedNot includedIncluded
Custom rubrics per audienceIn-house, partner, franchise and freelance repsNot includedNot includedIncluded
Single sign-onNot includedNot includedIncluded
Regional data hostingNot includedNot includedIncluded
Audit logsNot includedNot includedIncluded
Security and data
Access for your people only; your administrators control who signs inIncludedIncludedIncluded
Recordings and transcripts kept for the period you choose, then deletedIncludedIncludedIncluded
Export scripts, rubrics and results whenever you wantIncludedIncludedIncluded
No customer data neededIncludedIncludedIncluded
Service
Named customer success leadNot includedNot includedIncluded
Quarterly readiness reviewNot includedNot includedIncluded
Talk to sales about a plan Talk to sales about Certify Talk to sales about Perform Talk to sales about Command

Terms

The same terms apply to all three plans.

  1. All prices per seat, per month, in US dollars, exclusive of applicable taxes.
  2. Monthly plans run month to month. Annual plans are a 12-month commitment, billed monthly.
  3. Sizing example: 200 seats on Perform with an annual commitment is $10,000 per month.
  4. Prove it first: ask about a structured four-week pilot on one product with one team before you commit the full seat count.
  5. Rolling out across several brands or countries? Talk to us about how to structure the agreement.
Prove it first One product · One team · Four weeks

Prove it on one team before you commit the full seat count.

Ask about a structured four-week pilot on one product with one team, measured against a readiness baseline. At the end, the decision is yours.

Scope
One product, one team.
Length
Four weeks.
Measured against
A readiness baseline.
Decision point
You decide whether to roll out, extend the pilot or stop.

Rollout, in three moves

  1. Prove it. One product, one team, four weeks, measured against a readiness baseline.
  2. Roll it out. Brand by brand or region by region, with a launch-day cutoff and a dashboard for each.
  3. Keep it sharp. Scheduled reassessments, and same-day updates whenever the product, price or offer changes.
Pricing questions Seats · Billing · Rollout · Ownership

Questions buyers ask about pricing.

Something else, or a procurement questionnaire? Send it with your quote request and we’ll answer it in writing.

Is there a minimum number of seats?

Yes. Every plan starts at 200 seats. Agent Guru is built for organisations where consistency across many reps is the whole point.

What’s the difference between monthly and annual?

Same product, same features. Monthly runs month to month at $40, $70 or $90 per seat. Commit for twelve months and the same seats cost $28, $50 or $60 per month, still billed monthly.

Can we prove it before we commit the full seat count?

Yes. Ask about a structured four-week pilot on one product with one team, measured against a readiness baseline. At the end, you decide whether to roll out, extend the pilot or stop.

How do we roll this out to hundreds of reps?

In phases. Start with one product and one team, then roll out brand by brand or region by region, with a launch-day cutoff for each. Dashboards show readiness at every level as you go, and scheduled reassessments keep it there.

Can we run different standards for in-house, partner and franchise reps?

Yes, on Command. Define a rubric per audience and each group is coached and scored against its own standard, with one view across all of them.

Who owns the content and the results?

You do. Export scripts, rubrics and results whenever you want, and set how long recordings and transcripts are kept.

Your best pitch shouldn’t live in one person’s head.

Put it in every rep’s pocket, all two hundred or all two thousand, with a coach that makes them practise it until it’s theirs. Send a request and we reply within 24 hours.

What to include in your request

  1. Seat count and where your people are.
  2. The plan you are considering, and monthly or annual billing.
  3. Your timeline, including any launch dates.
  4. Procurement or security requirements, if you have them.