Agent Guru · Your AI-assisted trainer with super intelligence

Practice that talks back.

Agent Guru captures how your best seller presents your product and turns it into voice-led lessons every rep hears the same way. Then a live AI coach takes over: it listens while they pitch out loud, corrects the missed point and the wrong number on the spot, and asks them to say it again until it sticks. Leadership sees who is certified, who is stuck and what the whole team keeps getting wrong, before a customer finds out.

Runs in the browser on any phone, tablet or laptop. Nothing to install. Your content stays yours. Built for teams of 200 and more.

Voice-first sales readiness for organisations of 200 and more.

Built for
Sales leadership, enablement and L&D teams with 200 or more customer-facing people.
Setup
Send your presentation and key facts. A first course is usually ready in days.
Languages
English and Arabic today, more to come.

Three plans, priced per seat

Certify
Get every rep certified on every product.
Perform
Keep them sharp long after launch.
Command
Run one standard across brands, markets and partners.

Per seat, per month, in US dollars, from 200 seats. From $28 per seat on an annual commitment.

One chapter with the live coach: the wrong date is caught, the missing point is asked for again, and the chapter is scored against a pass mark of 80. Sample course and data.
The problem Why now

Your most expensive classroom is a live customer.

Two hundred reps sat through the launch. They nodded at the slides. Then, across forty branches, real customers asked real questions. In one showroom the price came out wrong. In another, the best feature never came up. Head office found out a quarter later, in the numbers.

  1. Reach

    Classroom sessions can’t reach every rep, in every branch, for every launch. And they don’t repeat.

  2. Visibility

    Managers can’t sit in on every pitch, so readiness is a feeling, not a figure.

  3. Pace of change

    Products, prices and offers change faster than any retraining calendar.

  4. First practice

    New hires, partner reps and seasonal staff get their first real practice in front of a paying customer.

  5. Consistency

    At scale, inconsistency compounds: 200 reps, 200 versions of the pitch, one brand carrying the cost.

Knowing the product isn’t the same as being able to sell it. Agent Guru closes that gap, for every rep, in every market, every day.

How it works
How it works Capture · Say it · Correct · Certify

From launch deck to certified sales force in four steps.

  1. Capture the standard, once. Your best presentation becomes a course. Each chapter opens with the exact screen your customer will see and a warm, recorded voice that walks through what to say and why. Recorded once, heard identically by every rep in every branch, so the standard never drifts between locations.
  2. Every rep says it out loud. The moment the lesson ends, the live coach takes over. Reps present in their own words, the way they would on the floor or on a call. Not a multiple-choice quiz: a conversation.
  3. Corrected in the moment. The coach listens like your sharpest sales manager: “Good, you led with the safety rating. You skipped the finance offer, and deliveries start in December, not March. Say that part again.” Then it waits, and listens again.
  4. Proven, and on record. Every chapter ends with a clear score: what was covered, what was missed, which facts were wrong and why. Pass the course and the rep is certified on that product. Leadership sees it the same day.
Step one in practice: the customer’s screen, a recorded lesson and the key points every rep must say, in order. Sample course and data.
The live coach

One coach for every rep. Available at 2 a.m. Never loses patience.

Listens. Corrects. Repeats. Scores. At 2 a.m. or 2 p.m.

Role-play: the coach becomes the customer, then scores the conversation against your rubric. Role-play is part of the Perform and Command plans. Sample course and data.
  • Real conversation, not a quiz. Reps speak naturally; the coach answers in a natural voice.
  • Corrects in the moment. It catches the missing point and the wrong number while the rep is still talking, not in a report next week.
  • Makes them say it again. Practice means repetition. The coach asks for the corrected line until it sticks.
  • Plays the customer. Switch on role-play and the coach becomes a buyer: curious, sceptical, budget-conscious or comparing you with the competitor next door. A different customer every time, so your team has heard the objection before a customer raises it.
  • Judges every rep by the same standard. The same key points, the same critical facts, the same rubric, in every branch and every market. Not the mood of whichever manager was free.
  • Speaks their language. English and Arabic today, more to come.
For sales leadership and enablement Readiness · Records · Blind spots · Deadlines

Know who’s ready before your customers find out.

Readiness as a number, not a feeling. One dashboard across the organisation: who has trained, who passed, who’s stuck, and on which chapter. Read it by brand, branch, team or person.

The readiness dashboard, filtered to one branch team, with one rep’s record open. Team blind-spot analysis is part of the Perform and Command plans. Sample data.
  • Per-person records

    Best and latest score, number of attempts, time to certification, and the exact facts each person keeps getting wrong.

  • Team blind spots

    See the one detail the whole team forgets and fix the script once, instead of retraining everyone.

  • Your standards, your rubric

    Define what “good” looks like: greeting, empathy, discovery, objection handling, closing. Run different rubrics for in-house staff, partner reps and franchise teams.

  • Deadlines that hold

    Set a cutoff per person, or one launch-day cutoff for the whole team, and see who’s overdue at a glance.

  • Stays sharp after launch

    Short, randomised check-ins every 15, 30 or 90 days. Miss the mark and the rep is sent back through the course automatically.

  • A record you can stand behind

    Every score comes with the reasons behind it; every certification carries its date and attempt history.

Industries

Built for your industry.

The same coach and the same dashboard, trained on your products, your prices and the conversations your customers actually have.

Automotive

From spec sheet to showroom confidence.

Customers walk in having already researched the car. Your consultants need to know more, and say it better, in every showroom you run. Train every model launch, trim, financing offer and trade-in conversation by voice. The coach plays the customer comparing you with the brand next door, so your team has heard the objection before the customer raises it.

Reps practise
Model launches, trims, financing offers and trade-in conversations.
The coach plays
A customer comparing you with the brand next door.
Leadership sees
Readiness in every showroom you run.

Retail

Product experts on every shift, in every store.

Seasonal staff, rotating teams, hundreds of products, dozens of locations. Agent Guru gives every associate a pocket coach: five-minute drills on the products that matter this week, practice on the questions customers actually ask, and an upsell that doesn’t feel like one. Store and regional managers see readiness by branch, not by guesswork.

Reps practise
Five-minute drills on the products that matter this week.
The coach plays
A customer with the questions customers actually ask.
Leadership sees
Readiness by branch, for store and regional managers.

Fashion and luxury

Every client deserves your best stylist.

Luxury lives in the details: the fabric, the craft, the story behind the collection. Train every boutique advisor, in every city, to tell it the way your brand does. Advisors practise styling conversations, collection launches and clienteling follow-ups, and the coach checks tone as well as facts. New season? New course, same day, every boutique.

Advisors practise
Styling conversations, collection launches and clienteling follow-ups.
The coach checks
Tone as well as facts.
New season
New course, same day, every boutique.

B2B

Ramp new reps in weeks, not quarters.

Complex products, long cycles, buying committees. Agent Guru trains the discovery call, the demo narrative, the pricing conversation and the objections that stall deals. Reps rehearse with an AI buyer who pushes back like a real one: procurement, the sceptical CFO, the champion who needs ammunition. Sales leaders see who’s ready to run a meeting on their own, and who needs another week.

Reps practise
The discovery call, the demo narrative, the pricing conversation and the objections that stall deals.
The coach plays
Procurement, the sceptical CFO, the champion who needs ammunition.
Leadership sees
Who’s ready to run a meeting on their own.

AI and technology

Explain what you built, so they buy what you built.

Selling AI means translating capability into outcomes, handling trust and data questions, and keeping up with a product that changes every month. Train your team to explain the value in plain language, answer the hard questions on accuracy, privacy and cost, and update the story the day your release ships. The fastest-moving products need the fastest-learning teams.

Reps practise
Explaining the value in plain language.
The hard questions
Accuracy, privacy and cost.
Updates
The story changes the day your release ships.

Real estate

Sell the project, not the brochure.

Off-plan launches move fast and every number matters: prices, payment plans, handover dates, floor plans, amenities. Agent Guru turns your project deck into chapter-by-chapter training that matches the presentation your team gives on the floor. Agents practise the walkthrough, rehearse investor questions and get certified per project before launch day, across every sales centre and every broker partner. When the price list changes, update one script and the whole sales force is current by tomorrow.

Agents practise
The project walkthrough and investor questions.
Certified
Per project, before launch day, across every sales centre and broker partner.
When prices change
Update one script; the whole sales force is current by tomorrow.

Your sector is not listed? The coach works wherever a team sells by talking. Tell us what your reps sell.

Why Agent Guru Content · Voice · Standard · Scale

One standard, in every brand, branch and market.

Built for organisations where consistency across many reps is the whole point.

Who it serves

Sales leadership
Readiness as a number you can report, by brand, branch and person.
Enablement and L&D
One standard delivered to everyone, without booking a classroom.
Brand and marketing
The story told the way you wrote it, in every conversation.
  1. Your content, not generic lessons.

    Built from your decks, price lists and playbooks.

  2. Voice-first.

    Selling is spoken, so the training is too.

  3. One standard everywhere.

    The same lesson, the same rubric, the same score, in every brand, branch and market.

  4. Live in days, not quarters.

    Send the deck; we turn it into a course with recorded lessons and a live coach.

  5. Updates in minutes.

    Change a script and only that lesson is re-recorded. Reps recertify only on what changed.

  6. Built for scale.

    From 200 seats to many thousands, across brands, branches and countries.

  7. Measurable.

    Readiness, attempts, weak points and certification, per person, per team and across the organisation.

Rollout, in three moves.

Each move ends with a decision you make: go on, adjust or stop.

  1. Prove it. One product, one team, four weeks, measured against a readiness baseline.
  2. Roll it out. Brand by brand or region by region, with a launch-day cutoff and a dashboard for each.
  3. Keep it sharp. Scheduled reassessments, and same-day updates whenever the product, price or offer changes.
Security, privacy and control

Your playbook stays yours.

What happens to your scripts, recordings and results, in plain words.

Procurement or security questionnaire? Send it with your quote request and we’ll answer it in writing.

  • You decide who’s in.

    Access for your people only; your administrators control who signs in.

  • You set the retention.

    Recordings and transcripts are kept for the period you choose, then deleted.

  • You keep the data.

    Export your scripts, rubrics and results whenever you want.

  • No customer data needed.

    The coach trains your team, not your clients’ information.

  • Enterprise options.

    Single sign-on, regional data hosting and audit logs.

Pricing Certify · Perform · Command · from 200 seats

Enterprise pricing. Per seat. No surprises.

Agent Guru is built for organisations with 200 or more customer-facing people. Every plan is priced per seat, per month, in US dollars. Pay monthly and stay flexible, or commit for a year, still billed monthly, and save up to a third.

  • Certify

    Get every rep certified on every product.

    Annual commitment

    $28

    per seat, per month, billed monthly

    Monthly, no commitment

    $40

    per seat, per month

    From 200 seats

    Includes:

    • Recorded voice lessons built from your content
    • Live AI coach that listens, corrects and repeats
    • Chapter scores and product certification
    • Leadership dashboard by brand, branch, team and person
  • Perform

    Keep them sharp long after launch.

    Annual commitment

    $50

    per seat, per month, billed monthly

    Monthly, no commitment

    $70

    per seat, per month

    From 200 seats

    Everything in Certify, plus:

    • Role-play: the coach plays the customer
    • Scheduled reassessments every 15, 30 or 90 days, with automatic re-training
    • Team blind-spot analysis across the organisation
  • Command

    Run one standard across brands, markets and partners.

    Annual commitment

    $60

    per seat, per month, billed monthly

    Monthly, no commitment

    $90

    per seat, per month

    From 200 seats

    Everything in Perform, plus:

    • Multiple brands, projects or product lines under one account
    • Custom rubrics per audience: in-house, partner, franchise and freelance reps
    • Single sign-on, regional data hosting and audit logs
    • Named customer success lead and a quarterly readiness review
  • All prices per seat, per month, in USD, exclusive of applicable taxes.
  • Monthly plans run month to month. Annual plans are a 12-month commitment, billed monthly.
  • Prove it first: ask about a structured four-week pilot on one product with one team before you commit the full seat count.
  • Rolling out across several brands or countries? Talk to us about how to structure the agreement.

Sizing example

$10,000 per month

200 seats on Perform with an annual commitment.

Questions Rollout · Pricing · Languages · Data

What enterprise buyers ask us.

Twelve answers on rollout, pricing, languages and data. Anything else, ask us directly.

Prefer to see it working? A demo takes 30 minutes.

Does it replace our trainers?

No. It gives them reach. Your trainers set the standard once; Agent Guru delivers it to every rep, every day, and shows them exactly where to step in.

How long does setup take?

Send us your presentation and key facts. A first course with recorded lessons and the live coach is usually ready in days.

Is there a minimum number of seats?

Yes. Every plan starts at 200 seats. Agent Guru is built for organisations where consistency across many reps is the whole point.

What’s the difference between monthly and annual?

Same product, same features. Monthly runs month to month at $40, $70 or $90 per seat. Commit for twelve months and the same seats cost $28, $50 or $60 per month, still billed monthly.

How do we roll this out to hundreds of reps?

In phases. Start with one product and one team, then roll out brand by brand or region by region, with a launch-day cutoff for each. Dashboards show readiness at every level as you go, and scheduled reassessments keep it there.

Can we run different standards for in-house, partner and franchise reps?

Yes, on Command. Define a rubric per audience and each group is coached and scored against its own standard, with one view across all of them.

What if our prices or products change?

Edit the script. Only the changed lesson is re-recorded, and reps are asked to recertify if the facts changed.

Do reps need to install anything?

No. It runs in the browser on any phone, tablet or laptop.

Can it handle accents and different speaking styles?

Yes. The coach is built for real conversation and treats small mishearings of names as slips, not mistakes.

Which languages are supported?

English and Arabic today, with more on the way.

How is performance judged?

Against your key points, your critical facts and your rubric: the standards you set. Every score comes with the reasons behind it.

Who owns the content and the results?

You do. Export scripts, rubrics and results whenever you want, and set how long recordings and transcripts are kept.

Your best pitch shouldn’t live in one person’s head.

Put it in every rep’s pocket, all two hundred or all two thousand, with a coach that makes them practise it until it’s theirs. Book a 30-minute demo, or send a request and we reply within 24 hours.

What to include in your request

  1. Team size and where your people are: brands, branches, countries.
  2. The first product or launch you want your reps certified on.
  3. Your timeline, including any launch dates.
  4. The languages your reps sell in.
  5. Procurement or security requirements, if you have them.